Honnold's NYT Article (Clif Bar, Personal Risk, Adventure)

The company’s business practices are not without controversy, however. In 2012, Clif Bar came under fire for not disclosing where they source their chocolate from.[24] According to the nonprofit Food Empowerment Project (F.E.P.), two West African countries, Ghana and the Ivory Coast, supply 75 percent of the world’s cocoa market. In recent years, a handful of organizations and journalists have exposed the widespread use of child labor and, in some cases, slavery on West African cocoa farms.[25] Volunteers with F.E.P. contact companies that make vegan products containing chocolate to find out if they source their cocoa beans from areas where slavery can still be found.[26] F.E.P. first contacted Clif Bar in May 2011, and the company has refused to disclose the source of its chocolate.[27] The nonprofit launched a campaign in March 2012 asking consumers to contact Clif Bar and demand transparency in light of the possible connection to child labor and human slavery.[24] On March 5, 2012, Clif Bar & Company announced that "100 percent of cocoa ingredients for CLIF Bar will be sourced from Rainforest Alliance Certified farms." [28]

F.E.P. first contacted Clif Bar in May 2011, and the company has refused to disclose the source of its chocolate.[

Company facilities include an on-site gym, rock climbing wall, two yoga room/dance studios, and massage rooms. There are on-site showers so employees can shower after their workout. Employees also have access to free counseling and life coaching.[31] Employees can bring their dogs to work and get two and a half hours of paid exercise each week with free personal training. Clif Bar & Company was named among Outside magazine's Best Places to Work in 2008, 2009, 2010, 2011 and 2012.[e

Clif Bar's community outreach began in 2001 with the initial aim of donating 2,080 employee volunteer hours to community service.[38] In 2010, Clif employees donated 5,290 hours.[39] In 2008, Clif Bar initiated "In Good Company", which organizes employees across several companies to assist in larger development projects, such as in New Orleans, East Oakland, and the Hopi Reservation in Arizona.[40]

In April 2013, Kevin Cleary was named CEO of the company; co-owners Erickson and Kit Crawford became co-chief visionary officers.[2]

If one goes so far as to label Alex bullsh#t, then you are almost obliged to supply examples of who you might consider the real deal.

If your goal is to challenge yourself, to see what is possible, to see what you are capable of, to live in that moment on the edge between control and failure, between fear and glory, then maybe don't take the easiest route.

Largo: Alex also gives us duffers something to rant and whine and wax about, and to feel like our thoughts and opinions keep us relevant in a game based entirely on doing.

Chugach

hopefully someone, somewhere feels a sense of guilt for having cheered him forward. If Alex was your sibling would you be holding him back or cheering him forward?

Between fear and glory. What glory? We create the glory in our brains, and Clif Bar no longer wants to contribute to taking what many see as a silly self-indulgent unnecessary risk and convincing us to think of it as glory.