WHAT SONG are you listening to right now?

Shortening web addresses is a good way of making it easier for people to remember it. Web addresses were beginning to grow longer as the possible combinations were being taken by more and more people. For Youtube, this is not really that much of an issue as Youtube is already very popular and this shortening just achieved a reduction of three letters. What Youtube was probably after is one of two things. The first is to secure the web address from being taken by someone else. Other people may use it to trick other people into thinking they’ve visited Youtube and inject malware into their computers. The second is to follow the trend of using domain hacks or unconventional domain names; a few examples include del.icio.us, blo.gs, itun.es, and goo.gl.