Chouinard label history

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oldgear

Mountain climber
Olympia, WA
Topic Author's Original Post - Jan 27, 2012 - 11:55pm PT
At History of Gear I've recently obtained a very strange label. It's from a duffle bag that dates from about 1980. I've counterpoised it to the more well-known "Chouinard" label from roughly the early 80s. Are there any of you who can fill us in on the various "Chouinard" companies that arose before he became the pre-eminent guy at Patagonia?
-Bruce
http://www.historyofgear.com
Fritz

Trad climber
Choss Creek, ID
Jan 28, 2012 - 12:06am PT
As a "self-professed" expert-----on the history of Chouinard climbing gear.







I don't have a clue!




The only idea I can mention relates to my climbing (and drinking) with an Ausi in Yosemite in the late 70's.

He explained that his father was a gear importer/distributor in Australia.

When my climbing buddy figured out that Patagonia was going to be a big name in the USA, he talked his father into trademarking/copywriting/whatever?? you need to do to "sew-up" a brand name in Australia.

He claimed: they were then able to negotiate with Chouinard to become the Australian distributor for Patagonia.

Sooooo


Think of a company in a smaller country doing the same or similar shist with Chouinard.

That's the best I can offer!
thudge

climber
CO
Jan 28, 2012 - 12:14am PT
Here ya go....
http://www.breathnaigh.org/breathnaigh--observations/2011/02/chouinard-equipment-for-alpinists.html
philo

Trad climber
Somewhere halfway over the rainbow
Jan 28, 2012 - 12:16am PT
Check this site ou.

http://www.breathnaigh.org/breathnaigh--observations/2011/02/chouinard-equipment-for-alpinists.html


Posted by: Nike Air Max | 05/06/2011 at 05:10 AM


I can help here. I live near Seoul. The Chouinard Dragon packs were made in Korea some years ago and were very popular with Korean climbers. I believe Chouinard himself was here for a while. I have been collecting the packs, which occasionally appear in the weekly flea market here; originally simply prompted by their great design and their association with the great man. They are well-designed, and have lasted well. All sizes from as low as 10 liters (?) thru to what must be 80 liters or more, though the larger packs suffer from being noticeably weighty by modern standards. Colors are usually red (with black backs and leather attachments), or a yellow/brown, or occasionally blue. There are some A-shapes as well as the traditional box style.

It seems that these packs were succeeded by those made by Jackal (again in Korea) - I often notice (used) Jackal packs for sale in the market that are all-but-identical to the later Chouinard packs (usually around 50, 60 or 70 liters, and again too heavy by modern standards).

The Ultima Thule packs also seemed to replace the Chouinard Dragon or evolve out of them; I think there was some kind of relationship with Jackal.

Now and then (like a week ago) I see what may well be the original owners still wearing Chouinard Dragon packs. In these cases the pack is (in contrast to the packs on sale in the market) usually really worn, and I rather imagine the owners have used them continuously from purchase new. I've even made offers to such individuals to buy the pack off their back, but with no success!

Older Koreans who are keen climbers or who have worked in mountain shops for some time, recall the packs with affection and respect.

I have also seen a few small Chouinard Dragon packs (red) that were made in Japan (possibly made in Korea for Japan).



And this one.
http://www.croster.co.jp/en/history.html

1972
We concluded the agreement with The Great Pacific Iron Works, the US company established by Yvon Chouinard (Chouinard Equipment Company) to be their exclusive agency in Japan. We registered Choinard Dragon as the trademark for their bags and sporting goods sold in Japan.
Fritz

Trad climber
Choss Creek, ID
Jan 28, 2012 - 12:18am PT
Reading the previous posts:

Makes sense to me.
oldgear

Mountain climber
Olympia, WA
Topic Author's Reply - Feb 2, 2012 - 09:41pm PT
What fun we're having here with these old Chouinard labels! Okay, let me throw this into the mix just to mess up everyone's minds! Here is the label from a pair of Peter Carman Supergaitors. Remember them? And who exactly was Peter Carman? And, what's his name doing on the "Dragon" type label from Japan?
couchmaster

climber
pdx
Feb 2, 2012 - 10:20pm PT
Thanks for the old gear heads up! I've never seen a Chouinard Dragon. Or Bruces ....whatever animal that is on the gator label :-) either. Great stuff.
scuffy b

climber
heading slowly NNW
Feb 3, 2012 - 11:51am PT
Peter was something of a bad ass, from a climbing family, Harvard,
moved to Jackson Hole.

Anguish and Scole could say more, or correct me on my errors.

One of at least three climbing brothers, Harvard Mountaineer approximately
contemporary with Dave Roberts, I believe he did big things in Alaska,
after moving to Jackson Hole he developed the SuperGator which was the gold
standard for a while. Minimally adjustable (lots of different sizes), very
stable, dry and warm for its time.
A really nice guy, as is his brother Dave.
His son is a really good climber as well.
scuffy b

climber
heading slowly NNW
Feb 3, 2012 - 05:05pm PT
a bump for some additions, and to say that the mystery animal is no doubt
a Super Gator.
Fritz

Trad climber
Choss Creek, ID
Feb 3, 2012 - 10:26pm PT
scuffy b: I will go with the Carmen Logo being a "Super Gator!"

I am away from my old Chouinard catalogs, but I have memories of Carmen Super Gators being in some in the mid-70's.

I loved my old Super-Gators and even wore them to the Hayes Range in 1976 with single boots.

So------did the Japanese & Koreans buy, borrow, or steal: the Carmen Super Gator Logo?
oldgear

Mountain climber
Olympia, WA
Topic Author's Reply - Feb 4, 2012 - 02:42pm PT
This is fun again! So, if the given Croster date of acquisition of 1972 is accurate, then Pete Carman would have introduced his SuperGator product/label prior to 1972 if it was going to be acquired by Croster in 1972.... So there's a timeline for you old SuperGator owners to research: how early was the SuperGator introduced?
guido

Trad climber
Santa Cruz/New Zealand/South Pacific
Feb 4, 2012 - 02:52pm PT
There is a story in here about Chouinard losing one or several of his US Registered names in Japan years ago when his Japanese agent registered said names in Japan and gained ownership!
oldgear

Mountain climber
Olympia, WA
Topic Author's Reply - Feb 4, 2012 - 02:53pm PT
By the way, what is the proper spelling of Peter Carman vs Peter Carmen? The label seems to show an "a" which would make it Carman....
norm larson

climber
wilson, wyoming
Feb 4, 2012 - 06:08pm PT
Pete Carman. Just had dinner with him and his wife Suellen a week or so ago. Pete and his brother Dave are both friends of mine. Pete had a sewing business in Jackson in the early to late seventies called Uptown sewing. They designed and made great gaiters, packs, and other climber related stuff back when there wasn't much else available. It was all really well made. Rumor has it that Pete taught Yvon how to ice climb. GPIW sold the super gaitors but I think they were still made here in Jackson. His brother Dave was a lead Exum guide for 30 years or so and did the second ascent of the West face of Cerro Torre in Feb 1977. Theres a picture of him climbing on the mushroom in Yvons Climbing Ice book.
Clint Cummins

Trad climber
SF Bay area, CA
Feb 4, 2012 - 07:55pm PT
I bought a pair of Super Gators in December 1975, if that helps....
rmeurant

climber
Feb 6, 2012 - 06:06am PT
I am the author of philo's longer quote (not Nike Air Max).

I just wanted to clarify further - Chouinard Dragon packs were made both by Croster in Japan, and by Jackal in Korea. The logos used on the packs appear to be the same, as does the leather fitting that connects the strap tops to the pack with Chouinard's signature (on larger packs). The Korean packs have labels inside them that state that they were made by Jackal. The only Japanese packs I have seen did not have corresponding labels inside them (or had they been removed?). Some of the Japanese/Croster packs spell Dragon as Doragon, but I have never seen that spelling on a Korean pack.

These packs are well designed, as you would expect, and long-lasting. I often wonder who had the pleasure of designing them - did Chouinard himself design them all? There were many variations, though a consistent aesthetic is evident throughout. The larger packs characteristically have two stays of what I presume to be aluminum, and can be removed; one mid-sized pack I bought recently has two spring steel stays riveted into place - I use it regularly and it offers great support.

Subsequent to making Chouinard Dragon packs (I presume immediately after), Jackal appears to have made virtually identical packs but with the Jackal logo and name rather than with that of Chouinard Dragon. Jackal later made Chouinard Ultima Thule packs, with the logo embossed into the fabric, not as visually appealing. But then "Ultima Thule" seems to have been picked up by a number of Korean pack manufacturers and used rather indiscriminately (and without attribution to "Chouinard").

I have never seen the Great Pacific Iron Works name or logo associated with a Korean pack.

Jackal still exists in Korea, but they make only a few lines of packs, as well as other hiking/climbing gear including tents.

Kind regards,
Rob. Meurant in Seoul
rmeurant at me dot com
rmeurant

climber
Feb 6, 2012 - 06:17am PT
P.S.

A recent acquisition:


oldgear

Mountain climber
Olympia, WA
Topic Author's Reply - Feb 10, 2012 - 04:34pm PT
My! there are several of you who've contributed some great new material. I think I'll break up my responses into 2-3 posts.
First, to Norm, about your recent dinner with Pete Carman! Your words reminded me to check my 1976-77 Rivendell Mountain Works catalog. Sure enough, the cover photo shows Patagonian peaks which I assume include Cerro Torre, and the picture is credited to "Dave Carman." Through other sources, I have heard Dave was friends with Larry Horton (founder of Rivendell). Larry was a pretty high-grade climber himself--others have told me this and sent me a few pictures of some climbs.
oldgear

Mountain climber
Olympia, WA
Topic Author's Reply - Feb 10, 2012 - 04:47pm PT
Thanks for clarifying the point about their being Croster in Japan with the Chouinard Dragon, and ALSO this company named Jackal in South Korea. That was becoming a bit confusing. The picture of the red Croster-made pack with the Dragon label is much appreciated. I see what you mean about the packs being high quality and ones which many have treasured and preserved!
scuffy b

climber
heading slowly NNW
Feb 10, 2012 - 04:59pm PT
Seems to me that in a piece about Harvard Mountaineers, it was Pete and
Dave's older brother who was named as one of the guys who did the rooftop
traverse on a fast-moving car (climb out the window on the right, climb
back in on the left).
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